ROSE LifeScience, a leading Québec cannabis company, needed a brand for its new value product. Customers were seeking something more accessible, but didn’t feel cheap. We suggesting a post-pandemic launch, with the uplifting message to celebrate the simple-but-priceless opportunity to be (yourself) outside— making life’s little joys a lot more available. From that, we created Promenade. It is now available at the SQDC.